The work speaks.
This is it.
15 years building the operational infrastructure behind design organizations at Meta and Aetna/CVS Health. Zero-to-one programs. AI-powered workflows. Teams that work better than they did before.
Four volunteers. Forty labels a week. A target that would take years at that pace. Each string required a minimum of ten independent reviewers across five heuristic categories — Formatting, Terminology, Shows Care, Tone, and Content Clarity — with structured tiebreaker rounds when reviewers disagreed. Francesca rebuilt the program from scratch: recruited 80+ participants, designed the multi-track review framework, migrated mid-program to a professional labeling platform, and co-built a real-time dashboard with data scientists to track velocity and surface risks before they became blockers.
Meta built a new internal content authoring tool. Nobody was using it. Francesca was tasked with changing that. String Authoring needed to replace existing workflows across every major product organization at Meta — Facebook, Instagram, Monetization, Reality Labs, and Cross-Platform — 28 independently operating teams, each with their own processes, priorities, and reasons to say no. There was no mandate, no playbook, and no prior model for a rollout of this kind. Francesca designed the entire adoption infrastructure and executed it across all of them simultaneously.
A national COVID-19 vaccine scheduling platform. 160+ screens. A deadline set by the federal government. Francesca coordinated more than 40 stakeholders — federal OWP liaisons, CDC representatives, state health officials, Legal, Marketing, Engineering, and Architecture — alongside 15 designers, under conditions where requirements changed daily and the stakes were lives.
Francesca Coppola is a Senior Design Operations Leader with 15 years of experience across Meta and Aetna/CVS Health. She specializes in building design operations functions from scratch, scaling AI-powered design workflows, and leading the programs that permanently transform how design teams work.
She started in biomedical engineering before moving into software engineering program management and eventually into design operations — where she has spent the last decade building programs, teams, and systems at some of the most demanding design organizations in the world.
At Meta, she spent two years deeply embedded in AI development, building model training programs, launching design agents in Figma plugins, and leading the design system infrastructure that makes AI-generated product outputs possible at scale. She uses Claude Code daily. AI is not something she observes. It is how she operates.